Sabawiyan - Concept Site

This concept project explores a modern digital direction for Sabawiyan, an Ethiopian leather brand rooted in craftsmanship, heritage, and community. The redesign focuses on elevating the brand’s story through refined typography, rich textures, and a calm, confident visual language that reflects the quality of Ethiopian leather. The goal was to translate Sabawiyan’s values—craft, integrity, and timelessness—into a contemporary web experience that feels both local and globally relevant.